Quartier Ai

Simple, measurable, and human.






THE CHALLENGE
One of the main challenges was to create a hyper-minimalist identity that remains distinctive, in a sector where trends are changing at breakneck speed. How to avoid tech stereotypes while inspiring confidence, modernity and accessibility? The answer was to rely on an elegant and timeless monochrome approach, which supports their promise of simplicity, measurability and humanity.
OUR CONTRIBUTION
LX supported Quartier AI from A to Z: name research and validation, brand strategy, design of a minimalist but unique visual identity, and creation of personalized templates in order to offer them practical tools to grow quickly, without compromising visual coherence. Each stage has been designed to meet the needs of an ambitious start-up, looking for a strong but agile image.
