We’re a collective of branding nerds. We do nothing but this, and we’ve been doing it with heart since 2017.
We help cause-driven companies stand out.

Our DNA
At LX, we bring together a bespoke creative collective built around your ambitions: razor-sharp designers, unstoppable strategists, and passionate storytellers. Your project, your team.
Our bold approach puts your brand front and center: powerful concepts, spot-on iterations, and straight-talk support to ensure a standout visual identity that’s perfectly in line with your vision.
Our bold approach puts your brand front and center: powerful concepts, spot-on iterations, and straight-talk support to ensure a standout visual identity that’s perfectly in line with your vision.
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Weekly ‘cuddle break’ decrees enforced by Bandit
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Slightly over-the-top design trips each month.
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Why LX?
Because your brand deserves an experience sculpted in positivity, consistency, and rigor.
We partner with you to spotlight what truly makes it unique, elevating everything with visuals and storytelling that genuinely resonate.
To us, every branding project becomes an epic saga where emotion meets strategy. Designed to spark engagement and maximize your visibility.
We partner with you to spotlight what truly makes it unique, elevating everything with visuals and storytelling that genuinely resonate.
To us, every branding project becomes an epic saga where emotion meets strategy. Designed to spark engagement and maximize your visibility.
A Few Quirky Facts
Lux is pronounced “Lox”
An Lx is the unit of illuminance (lx). It measures the number of lumens per square meter. The higher the lx, the brighter it shines!
Lux - Lady of Luminosity
Lux is also one of our favorite League of Legends characters. She uses light to defeat her enemies… #geektown
LIGHTS notre artiste préférée...
Since her teenage years, Gabrielle has been to four concerts by the artist who’s influenced her art and design from the very start. Lights, Lx… catch the pun?!
The ’80s, our cult decade
Whether it’s the music, the art, or even the hairstyles, we can’t help but envy all the good vibes that era brought.
A family-run branding business… what!?
Two sisters working together fuel our biggest goal: to deliver a brand experience that’s enriching, positive, and above all, fun!
Bandit Pavarotti
Our mascot, Bandit, loves to belt out tunes during video calls. We apologize in advance for the impromptu opera session #sorrynotsorry