Maison L'Épervier
Services
Design, Strategy, Branding
Collaborator
Laurence Martin
IndustrY
Health & Wellbeing
YEAR
2025
We had a blast boosting the brand image of Maison l'Épervier, an institution that brings hope, transformation and benevolence, by preserving the poetry of its iconic bird while injecting it with a good dose of modernity to build relationships, inspire a new beginning and overshadow the competition.
A brand redesign rooted in positive transformative branding.
The field of detox is often viewed negatively. It is a delicate subject, of course, but it was essential for us to highlight the positive transformation effect that people go through during their visit to Maison L'Épervier. The aim was to show happy people who have regained full control of their lives thanks to the services of the center.
THE CHALLENGE
An institution that brings hope and transformation, Maison L'Épervier wanted to refresh its image while maintaining the poetry of its iconic bird in order to reach new customers in search of global well-being.
OUR CONTRIBUTION
The emblem has been carefully redesigned. Purification and dynamization of the icon to symbolize flight and rebirth. The palette and the typeface have also been modernized to demonstrate the combination of warm tones and custom characters to recall both softness and modernity.
