ABC du Lunch
Services
Design, Strategy, Branding, Web Design
Collaborator
Laurence Martin
IndustrY
Food Industry
YEAR
2025
ABC du Lunch, a high-end school caterer in Quebec City, was looking for quick support to guide them in improving their brand in parallel with their website transformation.
An enhanced illustrative brand, all in refinement.
In close collaboration with the organization's designer, we realized that the divided target audience was a major challenge to the success of the brand. Through further analysis and rigorous research, we came to the conclusion that the visual had to be both funky & a reflection of the professional and highly nutritious aspect of their meals.
THE CHALLENGE
The client had already developed his logo through an in-house graphic designer. It was crucial for them to maintain the essence of what had already been achieved. The logo icon had to remain similar, and we had to keep the effect of fine lines, while adapting everything to current trends and to speak well to the brand's target audience.
OUR CONTRIBUTION
It is with great finesse that we improved the layout of the drawing and added a touch of personality, making it unique to ABC. The high-end illustrative logo allows a versatile and enhanced use of the brand, which carries it far ahead of its competitors in terms of visual brand environment.
